Sending some stock to Amazon German warehouse

I been looking into expanding to amazon.de and sending some stock to Amazon German warehouse straight from China. I have already registered for VAT, but I’m stuck on the import part and after having received 2 freight quotes, it’s more confusing. 1. As UK company importing into EU, indirect representation is necessary, I been quoted for this service at around 3% of Declared Value, is this familiar to you? 2. How do you work out declared value for customs? I been advised Declared value is not China invoice price + transport + insurance…. but Retail price – VAT – Amazon charges; So if your product sells on amazon for 45 Euros, and vat on that is 7.20 euros, your declared value is 37.8. Another company states Declared value = Retail Price – VAT, without being able to deduct amazon fees which makes it even worse. Do you have any experience? I just want to get my numbers right.

Answer: I do know that it needs to be retail price. Would it be an option to do Pan EU and get the stock into France? Then it’s cost price only and will obviously be a massive saving. France is a lot less painful by all accounts (I’ve avoided DE for that reason)