Let us help you with Amazon’s compliance guidelines…

Amazon: A barcode is a symbol that allows an optical scanning tool to identify the product or book title.
Amazon requires that all non-book products carry a UPC barcode (Universal Product Code). We are the most visited and preferred site to safely buy official and legal UPC barcodes. You can order your UPC number(s) without the barcode graphic here 

Book products to be sold on Amazon should carry an ISBN barcode (International Standard Book Number).
 

Amazon
: The barcode of product type must scan to an original ISBN or UPC number. If you get a new ISBN or UPC number, you must get a new ISBN or UPC barcode.

Amazon, in order to properly identify your products in their inventory management system, requires a different UPC barcode for each product.

Example: You produce and sell picture frames and want to offer your frames for sale on Amazon. You carry two colors dark walnut and cherry, and both frames come in three sizes including small, medium and large.

How many unique UPC codes are required?
The answer: Six

Why?

Product One: Dark Walnut Frame Small

Product Two: Dark Walnut Frame Medium

Product Three: Dark Walnut Frame Large

Product Four: Cherry Frame Small

Product Five: Cherry Frame Medium

Product Six: Cherry Frame Large
 

Amazon
: To ensure proper scanning, bar codes should be tested with a full ANSI-certified verifier.

We use ANSI-certified Motorola Symbol equipment to test-scan all barcode label orders. Simply Barcodes strongly recommends test-scanning any UPC code prototype produced by your manufacturing facility before going into mass production.
 

Amazon
: If you print your own UPC barcodes, be aware that defects may reduce scannability.

We are barcode experts.

Most local print shops have no experience with the unique requirements of barcode printing and trying to do it yourself may not produce a scannable barcode.
 

Amazon
: Bar codes should be printed with black ink on a white background, and there must be 1/4-inch of white space on the left and right sides of your bar code.

We know the requirements and our years of experience offer you peace of mind.


 

Amazon
: If your bar code does not scan, you will be liable for non-compliance charges.
Avoid this costly problem!

Our barcode labels conform to the recommended specifications of the barcode equipment manufacturers, and we test-scan to verify usability.

We also offer test-scanning of barcodes and encourage you to use this service before going into mass production.
 

Amazon
: New CDs and DVDs should always be shrink-wrapped differentiating them from used copies. Bar code must scan through any protective packaging.

Is your barcode’s scannability in question due to the thickness, quality or other reasons?

We offer a variety of solutions including:

1. Label the outside of your product.

2. Order high-quality, retail-ready CD or DVDs
 

Amazon
: The validity of a Product ID is checked against the GS1 GEPIR and ISBN.org databases. If your Product ID is not registered with GS1 then the linked ASIN will be suppressed and it may result in removal of your product creation privileges.

You will encounter this message when first listing a product on Amazon. All of our UPC Codes (Product IDs) originate from GS1 and are properly registered. You can check the “Don’t show this again” box and click “Got it.”

Label printer

Thinking of getting a label printer, I use apple laptop. FBA bar code label and UPS packaging label, I’am getting conflicting reviews, DYMO 450 4X and Zebra GK420d What’s everyone using?

Answer: I use a Dymo 450. It’s lasted me for years, never had any problems with it. It’s a workhorse.

Zebra 420. Works great. Got second one for different label size so I don’t have to change rolls all the time.

 I was looking at the Brother QL 1110NWB. It has really good reviews and no issues hooking up wirelessly. It is a bit on the pricey side though.

Barcode labels

Where does everyone get their barcode labels for items? Any specific brands or size you like to use? 

Answer: the best ones are Avery 5160

SKU barcode stickers

How do you get the SKU barcode stickers for your parcels… do amazon send you these?

Answer: you download & print when creating a shipment. Then order A4 sticker sheets from amazon that fit the barcode pdf.

Chinese suplier and barcodes

I should tell the chineese manufacturer to print the barcodes like this and put them on each and every single package right?

Answer: You can have them printed directly on the box. No need for labels

Barcodes EAN size for FBA

I’ve printed my product EAN barcodes out as they were on the pdf (27 on 1 A4 page 29.6mm x63.5mm) but when I measured the actual barcodes they’re smaller than this (10x50mm). I have been told to have the barcodes the same size as what they are on the pdf but the barcode requirements on seller central say barcodes should be 1×2” minimum

Answer: You don’t have to print the EAN/UPC barcodes, but the SKUN’S from your amazon listing. You’ll need the EAN/UPC to create the listing.

EAN Barcodes

European Article Numbering: (EAN-13, EAN-8, EAN + 5, EAN + 2, UCC-E, gencode, GTIN) is a digital barcode that can be read omni-directionally.
It is used on all goods whose code is read by a scanner at the cash desks of retail stores.


History:

The UPC code was invented in the 1970s by George J. Laurer, an engineer at IBM and was adopted in May 1973 by the Uniform Grocery Product Code Council (an organization of industrialists and distribution companies in the United States).

George J. Laurer, after graduating from the University of Maryland in 1951, worked at IBM.
In 1969 he was entrusted, by the Uniform Grocery Product Code Council, with the enormous task of creating a code and its identification symbol for all the products distributed in stores.
Its Universal Product Code (UPC) solution radically changed the world of distribution.
He then improved the code by adding a 13th character to it, thus creating the EAN code.

Laurer retired in 1987. He holds 25 patents and is registered on the honor roll of the A. James Clark University School of Engineering in Maryland in the United States (near Washington D.C.).

EAN and UPC:
The EAN-13 code used worldwide and the UPC-A code (Universal Product Code) used in the USA are almost identical.
 
The only difference being that on a UPC only 12 digits appear instead of 13 digits on the EAN.
 
A UPC is an EAN whose first 2 characters to the left of the code are 0 (zero).
In the OCR representation (numbers written in clear under the code) of a UPC, only one of these 0 (zero) appears.
 
Since 2004 the EAN code has also been used by Swiss insurers and doctors with the Swiss flag as part of Tarmed.
For more information see EAN and Tarmed.

Minimum dimension of an EAN 13 symbol
The GS1 regulatory body defines the minimum size of an EAN 13 symbol at 80% of its nominal size, i.e. a minimum width of 29.83 mm for a height of 20.73 mm.
EAN 8:
For the composition of the EAN 8 code, see here
Minimum dimension of an EAN 8 symbol
The GS1 regulatory body defines the minimum size of an EAN 8 symbol at 80% of its nominal size, i.e. a minimum width of 21.38 mm for a height of 17.05 mm.
The EAN Code includes the following information:
bullet The EAN Prefix:
2 or 3 digits, it is the code of the country which issued the participant number.
 
For Switzerland this code is 76.
For other countries see our EAN Prefixes page.
 
The prefixes 977, 978 and 979 indicate that it is a book or publication with an ISBN or ISSN number
 
– The Participant Number:
5 to 7 digits, it is issued by the EAN organization of the country concerned.
 
In Switzerland this organization is:
GS1 – EAN (Switzerland) – CH 3000 Berne – http://www.gs1.ch/

If you are looking for a participant in EAN we advise you to visit this page:
Search the EAN database.
 
– The Article Number: of the producer of the object thus coded on 3 to 5 digits.
 
– The Check Digit: or Check Digit is calculated according to the first 7 (EAN-8) or 12 (EAN-13) digits that make up the code.

Do I really need to provide a UPC / EAN for each product?

Amazon requires you to provide a UPC / EAN only when listing new products, which do not exist on the Amazon website yet. In this case, you need to enter a valid UPC or EAN for each product and variation in theProduct ID field you’ll find on the edit product page. Then you can apply a listing profile with a category specific feed template to fill in all the information required for your category of products.

For variable products, you need to enter a Product ID both for the “parent” product – the same way as you do with non-variable products – and for each variation as well. To add product IDs for a huge number of products in bulk, you should consider importing them from a CSV file.

Adding UPCs from CSV / Excel

To populate the Product ID field via  CSV import, you just need to make your CSV importer create a post meta field with the name of _amazon_product_id. The UPC you store in this field will work exactly the same as if you had entered it manually when editing the product.

Using ASINs instead of UPCs

If you want to list a product which does already exist on Amazon though, you only need to tell  the ASIN for this existing product – see  Listing existing products on Amazon for more details. Since you don’t have to provide any category specific details, you do not need a listing profile at all – or you can use the generic Listing Loader feed template, which will work for all kinds of products and is much simpler to set up.

What are UPCs, EANs, GTINs, etc.?

All of these are globally unique IDs which identify a particular product and package size. While EANs are used in Europe, UPCs are used in the US and other countries – and ISBNs are used for books. Amazon does support the following Product IDs:

  • ISBN (International Standard Book Number): 10 digits or 13 digits
  • UPC (Universal Product Code): 12 digits
  • EAN (European Article Number): 13 digits
  • JAN (Japanese Article Number): 13 digits
  • GTIN-14 (Global Trade Item Number): 14 digits

For more information see  Locating Product Identifiers on Amazon and Global Trade Item Number on Wikipedia.

I have my brand registered with Amazon and are allowed to leave the UPC / EAN empty when listing new products – but I still get errors when submitting a feed.

If you have are a registered brand with Amazon and therefore are excluded from the usual UPC requirement to list new products, there are still a couple of things you should know:

Since the “Product ID” field in your feed template is officially “Required”, you can not leave this field empty – or you won’t be able to save the profile. We suggest you leave the default [amazon_product_id] shortcode here – that will pull the value from the “Product ID” field on the edit product page, which you can leave empty.

Even without the requirement to provide a valid UPC or EAN when listing new products, you still need to provide a  unique “key identifier” – usually labeled “Model Number” or “Style Number” in your profile – or you might run into problems submitting you feed, especially with variations. If you don’t have any other unique attribute in WooCommerce, we suggest you simply use your SKU as model number.

The Brand Registry account settings option

 

Once you have your brand registered with Amazon, please visit Amazon » Accounts » Settings, click on Edit to edit your account – and you’ll find the Brand Registry option. Enable that option to let WP-Lister know that you don’t need UPCs or EANs. This will  suppress some warning messages that you might see otherwise – which only apply to sellers which are required to provide UPCs or EANs.

Adding UCP EAN to Amazon Products

Adding UPCs, EANs, and ISBNs for Your Products

Most categories require sellers to use a product identifier to create new product pages and offer listings on the Amazon.com website. The most common identifier used by sellers is a UPC.

If you don’t provide a UPC, EAN, or ISBN, you will generally receive an error message. When this occurs, you will need to add the product’s identifier in order to create a new product detail page in the Amazon.com catalog or complete your inventory offering. (If you don’t have a UPC, EAN, or ISBN for your product, buy one with us)

The UPC field is supported in the Add a Product tool and in Inventory File templates.

Add a Product

The Add a Product tool will allow you to create new product detail pages and offerings one at a time. If you search for a product and find it in our catalog, the UPC, EAN, or ISBN will be automatically entered for you and you can continue to create your offering. If you create a new product detail page, you can enter the UPC or EAN on the “Add This Product to Our Catalog” page after completing the product classification step.

Inventory File Feeds

An Inventory File template allows you to use a pre-formatted spreadsheet to enter data for multiple products and then upload the completed file to Amazon. We will either match your data to existing products in our catalog or create a new product page if no match is found.

When preparing an Inventory File Template, enter data into both of these fields:

product-id: The product’s unique identifier, which is the actual UPC (12-digit number), EAN (13-digit number), or ISBN (10-digit number)
product-id-type: The type of unique identifier entered in the product-id field, either UPC, EAN, or ISBN